The GY6IX Initiative is more than an apparel brand. We're a movement dedicated to supporting veterans, first responders, and Gold Star families who've sacrificed everything for our freedom.
Founded by a combat-disabled veteran, GY6IX is committed to turning compassion into action. We believe in direct, meaningful support for those who've served.
33% of every purchase goes directly to support veteran and first responder programs.
Our "Buy One, Donate One" initiative ensures that for every piece of apparel sold, we provide direct support to a hero in need.